"WAC are pleased to be involved in the SDP Global Summit and look forward to providing an update on our progress during the conference."

"We hope our members and those from the wider telco community will join us at the event to underline the impact WAC can have on the future of the industry."

Peters Suh, CEO, Wholesale Applications Community

WAC Focus Day Agenda

08.50 Chair’s Welcome & Introduction
Shira Levine, Directing Analyst, Next Gen OSS & Policy, Infonetics

09.00 Keynote Panel Discussion: WACs role in the operator evolution to become a smart pipe

• Working in a unified manner while providing a unique customer service
• The importance of simplifying the process for developers
• Updates from leading operators – timelines for WAC implementation

Akira Tada, Head of Global Business Development, Softbank, Japan
Martin Prosek, Manager, VAS Platform Development, O2, Czech Republic
Group Strategy, Telekom Austria Group, Austria
Marcus Dormanns, Head of Product Evolution, Deutsche Telekom AG, Germany

09.45 Telenor’s WAC platform pilot – analysing the findings to show the future direction of WAC

• Feedback from users of Telenor’s WAC platform
• The importance of undertaking an application quality check
• Compliant platforms & plans for wider commercial deployments

Rune Slinning, WAC Project Manager, Telenor Group , Norway

10.15 Networking Break

11.00 WAC 3.0 – an update from the Wholesale Applications Community

• How does WAC correlate with W3C and HTML5?
• Building on WAC 2.0
• What the future holds – WAC’s aims and intentions over the coming 12 months

Tim Haysom, Head of Developer Marketing, WAC, UK

11.30 WAC 3.0: API updates

• The role of network-side APIs and how they complement device-side capabilities
• In-Application billing: implementing cross-network in-app billing, authentication and authorisation

Michael Crossey, VP Marketing, Aepona, UK

12.00 Seamless Integration of a WAC Front Store

• Key Challenges and lessons learned
• What the future holds for WAC within Telekom Austria Group’s network

Group Strategy, Telekom Austria Group, Austria (TBC)

12.30 Networking Lunch

1.45 Overcoming the Challenges of Building Next-Generation Mobile Cloud Applications

• Learn how to quickly and easily build mobile apps that connect to and consume services in a standard way
• Provide a developer-centric developer environment
• How to build a large developer community

Fima Katz, President & CEO, Exadel

14.15 App developer perspective: How will WAC impact on developers?

• What is the main reason for developers choosing one platform over another?
• Likely impact of WAC – what developers will expect
• Revenue sharing options from the developers perspective

Thibaut Rouffineau, VP, Developer Partnerships, WIP, France

15.00 Industry Debate: What does the future hold for WAC and how do we get there?

• Should the industry just focus on the minimum set of guidelines now to get WAC up and running and down the line increase specs? Is this already what is happening?
• Is WAC moving at the speed / direction it should
• How to ensure widespread adoption – reaching out to all interested parties to guarantee universal use

Thibaut Rouffineau, VP, Developer Partnerships, WIP, France
Usman Ali Akbar, Senior Project Manager – Group Synergy, PTCL, Pakistan
Jonas Wilhelmsson, Marketing Director eStore, BU Multimedia, Ericsson, Sweden

15.45 Networking Break

16.15 WAC Identity Enabler Trial of DT, SKT, AT&T, Telenor and Vodafone

• Cross operator identity demo scenarios and use-cases
• Using mobile authentication for web-services
• Providing validated user-attributes for personalized services in a privacy ensured way
• Operator payment options and future identity use-case scenarios

Ingo Friese, Project Manager, Deutsche Telekom Laboratories, Germany

16.45 Analysing the purpose and potential of WAC – what does the future hold?

• What can the initiative enable operators to achieve – will it reduce churn / increase ARPU / increase market share, etc?
• What revenues can operators expect to generate from launching their WAC storefront?
• Why have previous operator owned application stores struggled and how will WAC make a difference?

Caroline Chappell, Analyst at Large, Heavy Reading, UK

17.15 End of WAC Focus-day