• 07.45

    • Analyst Breakfast Briefing & Registration

  • All new addition to the 6th Annual SDP Global Summit - Ask the analyst experts the important questions at our interactive breakfast briefing. Each analyst will host an informal roundtable discussion over breakfast on a pre-defined topic with delegates. Featuring all the key SDP industry analysts, including:

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    • Peter Mottishaw, Principal Analyst, Analysys Mason, United Kingdom
    • Karim Taga, Managing Director, ArthurD. Little, Austria
    • Elizabeth Rainge, Director,NGN Operations, IDC, USA
    • Shira Levine, Directing Analyst, Next Gen OSS & Policy, Infonetics, USA
    • Dimitris Mavrakis, Senior Analyst, Informa, UK
    • Kristofer Kimbler, Market Analyst, K2K Interactive, Sweden
    • Mac Taylor, CEO, The Moriana Group, UK
    • Guy Redmill, Managing Director, Redmill Communications, UK
    • Brian Partridge, Vice President, Enabling Technologies, Yankee Group, UK
  • 08:50

    • Speed Networking

  • A chance to get to know your peers before the conference resumes to seta relaxed, informal and friendly atmosphere
  • 09:00

    • Chairperson’s recap

  • Chairman: Mac Taylor, CEO, Moriana Group, United Kingdom
  • 09:10

    • Panel Discussion: The future of the SDP industry – the analysts’ perspective

  • Peter Mottishaw, Principal Analyst, Analysys Mason, UK
  • Elizabeth Rainge, Director, NGN Operations, IDC, USA
  • Shira Levine, Directing Analyst, Next Gen OSS & Policy, Infonetics, USA
  • Dimitris Mavrakis, Senior Analyst, Informa, UK

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    • Potential growth of the market and the reasons behind this
    • Opportunities and threats on the horizon
    • The new telecom revenue structures and how it influences the SDP
    • How the economic recovery has and will continue be a major factor in the future use of SDPs
  • 10:00

    • SDP, a 50 Billion connected devices opportunity

  • Christoffer Andersson, SVP Service Delivery & Provisioning, Ericsson Multimedia

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    • Changing consumer expectations – how and why connectivity is about to explode exponentially
    • The operator opportunity –more connections andmore trafficmeaning increased revenue streams
    • Facing up to the mounting challenges such as network functionality, subscription models, device management and traffic profiling
    • Why the SDP is the underlying powerful architecture to efficiently deliver the 50 billion device vision
  • 10:30

    • Realising a return on the SDP investment: Results fromthe last 12months

  • Mario Domingo, Head of Product Design & Creation, Globe Telecom Republic of the Philippines

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    • Determining the strategic orientation of operations:
      • Should content be within the operator's domain?
      • How should operator, application developers and content owners position themselves?
    • Examaning the key features that an SDF has to offer
    • Ensuring the key features that an SDF has to offer
    • Ensuring that the SDF supports the complete lifecycle of a service
    • Understanding how operators can benefit fromthe hype aroundWeb 2.0 services
    • Examining how operators can monetise their valuable customer data
  • 11.00

    • Networking Exhibition and Refreshment Break

  • 11:30

    • The proliferation of new applications and services: What does this mean for telcos?

  • Brian Partridge, Vice President, Enabling Technologies, Yankee Group, USA

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    • What impact will forthcoming technologies have onmy network and how can SDPs help
    • Are there any killer applications after SMS?
    • Telco as a platform: Does anyone really care if the telcos expose assets---who needs them?
    • Which verticals are the ripest to telco value chain insertion? Utilites?No. Healthcare? Yes
  • 12:00

    • One API – has it proven to be a success and what’s on the horizon?

  • Graham Trickey, Head of OneAPI, GSMA, UK
  • Shane Logan, Director,Services Architecture, Telus, Canada

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    • One API’s test launch in the Canadian marketplace
    • Does One API have a future?
    • Has it evolved sufficiently quickly and how can it be improved?
    • What can we expect over the next 12 months?
  • 12:30

    • The SDP / IMS debate – analysing their roles in providing a superior service

  • Nuno Silva, Solutions Architect, Portugal Telecom, Portugal

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    • The business case for SDP’s
    • How SDPs can enrich IMS to deliver an improved customer experience
    • How to integrate an IMS over existing SDPs
    • Focusing on the standardisation in the arena
    • How to architect a future-proof SDP architecture
  • 13.00

    • Networking Luncheon

  • Stream A

    • THE FUTURE OF THE SDP MARKET

  • 14:00

    • LTE / 4G impacts on SDP architectures and services

  • Thomas Megadenz, University Professor / Director of Competence Center, TU Berlin / Fraunhofer Fokus, Germany

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    • LTE: Paving the road for Over the Top Services
    • How LTE will affect the smart pipe / dumb pipe push
    • Evolved Packet Core: Always best connected across various networks
    • SIP Services above LTE: The role of IMS above LTE and its limits
    • Non-SIP Services above LTE: SDPs, Clouds and Over the Top
  • 14:30

    • Subscriber data management (SDM) as a new revenue stream

  • Atsushi Fukayama, Research Engineer, NTT Service Integration Laboratories, NTT Corporation, Japan

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    • Aggregating user data beyond services, networks and devices – the requirement of a datacentric SDP
    • Exposing data and leveraging information sharing among Web 2.0 companies
    • Considering privacy – regulations and user requirements
  • 15:00

    • Scaling and the use of cloud services – Can operators benefit?

  • Weijun Lee, VP-Network Architecture, ZTE, USA

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    • The future opportunities in offering cloud services and the role the SDP has to play
    • What are the various types of clouds?
    • Do cloud services pose a threat to the SDP arena?
  • 15.30

    • Networking Exhibition and Refreshment Break

  • 16:00

    • Applying Lessons from the Web to Service Delivery Platforms

  • Steven Davis, Chief Technology and Product Strategist, Ulticom, USA

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    • Adopting established, successful IT techniques and implementing them into the telco domain
    • Optimizing data center operations and reducing OPEX
    • Enhancing SDPs based on the concept of Application Delivery Control (ADC)
  • 16:30

    • Mobile advertising and SDPs – the revenue stream of the future?

  • Martin Prosek, Value Added Services Platform Development, O2, Czech Republic

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    • The options available – the variety of mobile advertising opportunities
    • Potential revenue streams and business models
    • Architecture and technical considerations for mobile advertisements
  • 17:00

    • Service Brokers - Monetizing your network and stimulating service innovation

  • Speaker TBC

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    • How can service brokers be the integrator for SDP and legacy networks?
    • Facilitating innovative approaches to enhance existing services and drive ARPU
    • Maximizing the potential of the SDP
  • 17.30

    • 6th Annual SDP Global Summit concludes

  • Stream B

    • SDPS IN EMERGING MARKETS – CASE STUDIES FROM LEADING OPERATORS

  • 14:00

    • Driving SDP implementation in the Balkan region

  • Florian Wegscheider, Systems Architect, Mobilkom Austria, Austria

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    • Facing up to the regulatory challenges of rolling out SDPs in emerging eastern European markets
    • How to accelerate penetration of new content and services across new regions
    • A look at the impact of merging Mobilkom Austria and Telekom Austria
  • 14:30

    • Established SDP user perspective – lessons from the Indian market

  • Rajesh Gandhi, Head of Technology for SDP & VAS, Tata Teleservices, India

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    • Making the SDP central to the overall VAS architecture
    • Personalized service for customers in different regions with differing requirements
    • VAS operational excellence – key to increasing revenues
    • The requirement of internal cooperation when implementing an SDP
    • Maximizing SDP potential: Generating user intelligence and targeting the right customer at the right time with content of their choice.
  • 15:00

    • Why now? The business case behind an SDP implementation in the Syrian market

  • Bashar Kherbeck, Business Support Manager, Syriatel Mobile Telecom, Syria

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    • Analysing the key business drivers for Syriatel’s recent SDP acquisition
    • An update on the progress of integrating the service delivery platform, focusing on the main hurdles that have been faced
  • 15.30

    • Networking Exhibition and Refreshment Break

  • 16:00

    • Considerations when driving ARPU through new services in Bangladesh

  • Shoeb Ahmed, Manager, CN Products & Services, Banglalink, Orascom Telecom, Bangladesh

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    • Delivering a successful SDP business model to drive revenues
    • Regulatory controls and considerations when implementing SDPs in emerging markets
    • The requirement of reducing CAPEX
    • The need for standardisation - the impact of dealing with multiple vendors
  • 16:30

    • Commercial and technical considerations when working with an established SDP operator to deploy an SDP

  • Serajus Saleheen, Head ofWholesale Business Unit, Grameenphone, Bangladesh

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    • The monetisation challenge of operating in markets with low penetration levels
    • What lessons can be learnt from established partners?
  • 17:00

    • Emerging market overview - added agility leading to innovative strategies Case Study from the Latin American market

  • Kristofer Kimbler, Market Analyst, K2K Interactive, Sweden

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    • Creating an SDP around real-time charging
    • Analysing which direction SDPs may take in emerging markets
    • SDPs facilitating mobile payment and banking
  • 17.30

    • 6th Annual SDP Global Summit concludes