• 08:50

    • Conference Welcome & Speed Networking

  • Sam Oakley, Senior Conference Researcher, Informa Telecoms & Media

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    • A chance to get to know your peers before the start of the conference and set a relaxed, informal and friendly atmosphere
 
  • 09:00

    • Chairperson’s welcome and introduction

  • Chairman: Dr. Karim Taga, Managing Director, Arthur D. Little, Austria
  • 09:10

    • Keynote: CXO roundtable with Q&A

  • Dr. Ahmed Abbas Sindi, Chief Executive Officer, GO (Etihad Atheeb Telecom), Kingdom of Saudi Arabia
  • Alexander Koppel, CCO, Red Bull Media House, Austria
  • Shane Logan, Director, Services Architecture, Telus, Canada

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    • Moving towards a smart pipe – the importance of planning for the future by providing value added services
    • The role of the SDP in evolving business models
    • Are SDPs amore important investment today than 5 years ago andwhat are the alternatives?
    • What is a good ROI model for SDPs?
    • Standardisation – what is a realistic goal for the industry?
  • 10:00

    • Realising service delivery across multi-country environments

  • Dominic O’Neill, Head of Service Ecosystem, Orange-FT Group, United Kingdom

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    • Approaches to reach and maintain alignment across different operating countries in a group
    • Leveraging technological approaches (e.g. SOA) to facilitate coordination
    • Maximising advantage of larger coordinated scale
    • Identifying key assets to centralise; and what to keep local
    • Dealing with the issues: practicalities, costs, cultural aspects
  • 10:30

    • SDP Global Summit Survey – the key findings

  • Mac Taylor, CEO, Moriana Group, UK

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    • Exclusive analysis of the results from our market survey
    • What role do operators and application developers expect SDPs to play in catering for new applications?
    • What are the opportunities for operators tomove into the application store realm?
    • Sizing up the competition – should dominant players such as Apple’s App Store be challenged or embraced?
  • 11:00

    • Networking Exhibition and Refreshment Break

  • 11:45

    • The Wholesale Application Community – a global app store to unite the industry?

  • Sune Jakobsson, Research Manager, Telenor, Norway
  • Tim Raby, CEO, Wholesale Applications Community, UK

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    • Uniting application developers by establishing a simple route to market
    • An update fromtheWAC and what thismeans for operators and developers over the next 6months
    • An opportunity for operators to capitalise on existing network assets, including billing and customer care?
 
  • 12:30

    • Show me the money – SDP business considerations for operators

  • Paulo Simoes, Head of R&D, Telecomunicações Móveis Nacionais, Portugal

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    • The technology: Past approaches, current state of the market and future outlook
    • Business drivers and reasoning for opening up the network to 3rd parties.
    • Business drivers and reasoning for adopting SDPs as THE tool
    • Taking into account regional and dimension-based factors
 
  • 12:30

    • Networking Lunch

  • Stream A

    • MONETISINGtising SDPS

  • 14:00

    • Panel Discussion: The argument for moving towards a smart-pipe - considering future profitability

  • Moderator: Ida La Spisa, SDP Product Management, Fixed & Mobile, Ericsson AB, Sweden (Ask The Moderator a question)
  • Dave Elmendorf, Director, Global Enterprise Voice Application, BT, UK
  • Rolf Paulsen, Product Manager, Network Norway, Norway

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    • Why a dumb pipe may not be sustainable in the long-term
    • How to build on top of the dumb-pipe without over complication
    • Looking at how to capitalize on the evolving applications market
    • How to support future demand for new services without over-stretching the network
 
  • 14:45

    • Business considerations for SDP implementations

  • Lucia Gradinariu, PhD Chief Market Strategist, Consumers A&S, Huawei Software, USA

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    • Preparing the transition from VAS to DataServices asmainsource of revenue
    • Newservices andnewrevenuemodels;why it is difficult to answer theSDPROI question
    • Increasing the TVOforSDP: cansupplierswalk inoperator’s shoes?
  • 15:15

    • Avoiding an OpEx explosion while onboarding thousands of applications

  • Tanja de Groot, Director Business Development - Application Enablement Solutions, Alcatel-Lucent

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    • Back office challenges facing operators in managing thousands of applications & partners
    • Standards & best practices that can help
    • Business case justification for operations transformation
    • Monetizing your SDP through application enablement
 
  • 15:45

    • Networking Exhibition and Refreshment Break

  • 16:15

    • Should operators use a single vendor to reduce expenditure?

  • Speaker TBC

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    • An analysis of the benefits and opportunity costs of using a single vendor
    • Changing the relationship between vendor and operator from a supply chain to a joint venture - how a vendor can increase the success of SDP based services
    • Capex / OPEX considerations around SDP projects
  • 16:45

    • Accelerating the adoption of SDPs to accelerate newservice creation and increase ARPU

  • Reinhard Kniebeiss, SDP & Mobile Portal Specialist, Qatar Telecom, Qatar
  • Western European Operator,

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    • Smoothening the integration process
    • How best to reduce time to market and therefore increase revenue opportunities
    • What can be done to build a culture of innovation and lower perceived risk?
    • The difficulties and monetary considerations of adopting a new SDP
  • 17:15

    • Service Layer Revolution: Monetizing Operators’ Apps Stores through Telco Apps Web-enablement – Promises, Challenges and Constraints

  • Bruno Françon, Senior Marketing Expert, Amdocs, France

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    • Leveraging existing core & value-added communications services by re-lifting & exposing them through App Stores
    • Increasing revenue share from the App Store business
    • Ensuring simplicity and richness of the end-to-end user experience – new requirements for the Operators’ Service Delivery, BSS and CRM environments
  • 17:45

    • End of Day One and Evening Drinks Reception hosted by Ulticom

  • Stream B

    • APPLICATION STORES & DEVELOPERS; STANDARDISATION

  • 14:00

    • Panel Discussion: Working with third parties to develop profitable partnerships: What is the solution?

  • Moderator: Speaker tbc, ZTE (Ask The Moderator A Question)
  • Sebastien Marteau, Vice President, Sales & Business Development, Fox Mobile Group, Germany
  • Guy Redmill, Managing Director, Redmill Communications, UK
  • Sergio Cozzolino, Mobile ICT Solutions VP, Telecom Italia, Italy

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    • How best to facilitate third party access (TPA)?
    • Splitting revenues and financial implications
    • What are the procedures and processes needed to attract and retain developers?
    • Security and control considerations when working with 3rd parties
 
  • 14:45

    • The future of the evolving application developer – operator relationship

  • Motti Kushnir, CMO, Telmap, Israel

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    • Why mobile operators are the best distribution channel for application developers
    • Case study: A closer look at LBS
      - Why Telmap has decided to work with operators rather than direct-to-consumer
      - Driving revenues: Cooperation for a winning LBS Offering
      - Results from the field
    • How these relationships can inspire innovation – operators as a services hub for application developers
 
  • 15:15

    • Vodafone Spain Business Place – a two-sided business model Appstore for SMEs

  • Alberto Del Sol, Director Business Development, Vodafone, Spain

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    • Discovering new approaches to avoid being moved out from the value chain
    • Continuing to provide value to customers without the limitations of a single operating system
    • Opening, enabling and controlling network and IT assets
    • Vodafone Business Place – more than an application store
 
  • 15:45

    • Networking Exhibition and Refreshment Break

  • 16:15

    • Driving ARPU: An application developer perspective

  • Dan Harple, Executive Chairman, Gypsii, Netherlands

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    • China Carriers: Using apps to build brand equity, sell data, and as gateway to more sophisticated device sales
    • East vs. West carrier strategy regarding role of applications as value add
    • Mobile advertising: growing ARPUs with apps and contextual advertising
    • The future of location and mobility
 
  • 16:45

    • Standardisation – are we focusing on the right things?

  • Moderator: Lucia Gradinariu, PhD, Chief Market Strategist, Consumers A&S, Huawei Software, USA (Ask The Moderator A Question)
  • Kristofer Kimbler, Market Analyst, K2K Interactive, Sweden
  • Stephen Fleece, Director, New Services Collaboration, TM Forum

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    • Multiple SDPs for a variety of tasks – how can we customise SDPs?
    • Does standardisation hinder innovation?
    • What needs to be standardised and is it a realistic target?
 
  • 17:15

    • Rich Communications Suite (RCS) and the role of the SDPs

  • Juan Jose Lozano Lozano, RCS Project Manager, TELEFONICA, Spain

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    • An update from Telefonica’s RCS trial
    • Facilitating third party involvement in RCS
    • An analysis of the evolution of rich communication
    • RCS in the mobile ecosystem and the role of the SDP
 
  • 17:45

    • End of Day One and Evening Drinks Reception hosted by Ulticom